A bit about me

Over the last 20 years, my curiosity took me on a voyage through three distinct careers. First academia, where I learned all about consumer behaviour research and got a PhD. The second in management consulting at Deloitte, where I learned a ton about big business and running a commercial operation. The third was advertising, where I got to see the transformational power of creativity, as a brand & comms strategist. Three years ago, I was lucky enough to pivot all this experience into work that I'm really passionate about. Because I can finally look my son in the eye, and tell him that I’m using my skills to make the world better for him. 

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I currently work as a Strategy Director within M&C Saatchi’s World Services division, developing brand and behaviour change strategies for clients including The Bill & Melinda Gates Foundation, The Global Fund, Georgia Tech, Rotary International, UK COVID-19 Inquiry, International Organization for Migration (IOM), and UNHCR. I have spent these last three years tackling wide-ranging issues such as global health, women’s health, sustainable technologies, sexual harassment, ethical storytelling and pandemic impact. I love to work with people and organisations fighting for a better world.

When I’m not working, I like to travel, cycle and volunteer. But most of all, I like to watch my son grow, with his Dad.